Advanced Investing Benjamin Felix For Investors, a Little Home Country Bias Goes a Long Way PWL Capital 2019-11-23T15:36:53 November 23, 2019 Global diversification is one of the keys to a well-constructed portfolio. We have known this for a long time – and investors have been largely ignoring it for just as long. In their 1991 paper, Investor Diversification and International Equity Markets, Ken French and James Poterba documented investors’ preference for owning stocks from their home country, commonly known as home country bias. They found investors preferred domestic stocks because they expected higher returns in their own equity market compared to other countries’ markets.
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