Today on the show we are joined by Rick Ferri. Anyone who follows or is interested in index investing will probably have read something of Rick’s. He’s written seven books, working on the eighth, and he’s written a ton online as well. Rick opened Portfolio Solutions, the first low fee index fund based wealth management shop and built it up to over a billion dollar company. Rick created the model of low cost fiduciary advice, using index funds and putting the client first, so today we’re chatting to him all about it. Inside this episode Rick shares why he is so passionate about low cost index investing, the four levels of an index investor, and the requirements for being a good index investor in the long term. We also talk about his relationship with John Bogle, who recently passed away. It was a pretty meaningful conversation! For this and more, be sure to join us on today’s episode!


Subscribe to the Rational Reminder podcast


Key Points From This Episode:

  • Rick’s passion for low cost index investing. [0:02:24.0]
  • The four levels of an index investor. [0:05:02.0]
  • Dimensional funds: active management that uses factor based investing principles.[0:10:29.0]
  • None market risk factors fitting into a portfolio. [0:11:54.0]
  • Rick’s thoughts on the price and the value around behavioral coaching. [0:13:44.0]
  • The future of robo-advisers. [0:18:14.0]
  • Three things required for a person to be a good index investor in the long term. [0:18:54.0]
  • Not indexing yet? – You need repetition, repetition, repetition. [0:20:28.5]
  • Having more assets than they’ll ever need in term of their equity exposure. [0:22:40.0]
  • John Bogle as a person and how he changed the financial services industry. [0:24:33.5]
  • How Rick defines success. [0:29:05.0]
  • And much more!



“Repetition. I think you need to see something about a hundred times and on the 101st time, you have enlightenment.” — @Rick_Ferri [0:20:28.1]

“The truth must be repeated over and over again because lies are constantly being told around it.” — @Rick_Ferri  [0:29:44.1]



Links From Today’s Episode:

Benjamin on Twitter —

Benjamin on LinkedIn —

Cameron on Twitter —

Cameron on LinkedIn —

Rick Ferri —

Rick on LinkedIn —

Rick on Twitter —

Dimensional Fund Advisors —

John Bogle —

Vanguard —

Larry Swedroe —

Bogleheads —

Bogle on Mutual Funds —

Shares —

Core -4 —

Robin Powell  —


Download the transcript of this episode:  The Rational Reminder Podcast Ep.33 – Transcript – Rick Ferri