Cameron Passmore

Cameron Passmore guides PWL Capital in its strategic vision to ensure the enduring success of the firm through a 100-year horizon that includes a multi-generation succession plan. Putting people and culture at the heart of it, Cameron made the first part of his vision come to life in 2021 when he became Executive Chairman of the Board of Directors. Cameron and his Capital Team serve a broad range of affluent clients across Canada.

He believes the continuous development of its people and its core technology platforms are instrumental in driving success. For over 20 years, Cameron has been a leading advocate for evidence-based, systemic investing.

Cameron considers himself fortunate to be working with such a determined and dedicated team. He is committed to building a national premier wealth management firm that provides a personalised service for each client’s unique needs. He is also committed to his friends, family, and community. Cameron shares his expertise and knowledge on his weekly podcast, The Rational Reminder, with his co-host Benjamin Felix.

Cameron has been in the financial services industry since 1990 and joined PWL Capital in 1997 as Partner and Portfolio Manager. In 2021, he became Executive Chairman, Portfolio Manager and remains in a lead advisory position. Cameron grew up in Lennoxville, QC and completed a BComm at McGill before settling in Ottawa.