November 26, 2020 Behavioural Finance Personal Wealth The Rational Reminder Episode 126: Dr. Brian Portnoy and Josh Brown: Beyond the Orthodoxy – How Financial Pros Invest Dr. Brian Portnoy and Josh Brown’s book How I Invest My Money, captures the stories and investment strategies of 25 top financial advisors. The book highlights that while there are established dogmas that tell you how and why you ought to invest, there is no ‘one-size-fits-all’ way to invest. Today we speak with Brian and Josh about the key insights that we can derive from their work. We open our conversation by exploring how they conceived and developed their book before talking about why fully rational investing is a myth. After diving into how we allocate money to solve our unique needs, Brian and Josh share how people use their portfolios to express themselves. We then discuss common investing themes in the book, including how most advisors have an aversion to debt, and how their experiences have guided their strategies and outlooks. From why we should place more value on social and human capital, we look into why financial planning has a profound impact on how you manage your investments. We touch on direct indexing, the relationship between money and happiness, and the unexpected yet incredible perspectives that came from giving advisors a license to tell their stories. Near the end of the episode, Brian and Josh reflect on how their book might have changed their views and how their work fits into their visions for the financial industry. Tune in to hear more on the usually secretive topic of how financial advisors invest their money. Watch this conversation on the Rational Reminder YouTube channel Subscribe to the Rational Reminder podcast Key Points From This Episode: Introducing Brian Portnoy and Josh Brown, authors of How I Invest My Money. [0:0:15] Why we invest and reflections on commentary made by the Rational Reminder community. [0:02:58] Josh shares his motivations for being transparent on where and how he invests. [0:05:25] Hear about the genesis and subsequent development of Brian and Josh’s book. [0:07:19] The common needs that individual investors have beyond getting a return. [0:10:18] How the uniqueness of everyone’s life affects their investing decisions. [0:13:09] Why there is no strict ‘right way’ to invest — invest according to what’s right for you. [0:14:35] ESG investment and seeing your portfolio as a form of expression. [0:17:21] Exploring common investment themes that arise in Josh and Brian’s book. [0:20:07] How Brian and Josh developed their personal investing outlooks. [0:21:44] Why we should place more value in human and social capital. [0:25:16] Brian expands on why we should invest in human and social capital. [0:28:35] The importance of financial planning in managing both your life and investments. [0:31:50] Answering the question: is direct indexing the future for outcome-driven portfolios? [0:36:55] Assessing a client’s risk profile as central to modern financial advising. [0:39:34] Portfolio customization and direct indexing versus helping clients create a portfolio around their purposes. [0:40:58] Funding contentment and the relationship between money and happiness. [0:42:22] Whether the stories featured in their book have Brian and Josh’s views. [0:46:18] When your life is your benchmark, how do you derive your portfolio benchmark. [0:49:15] How their book fits into Brian and Josh’s visions for their industry. [0:54:43] Books From Today’s Episode: How I Invest My Money: Finance experts reveal how they save, spend, and invest on Amazon — https://www.amazon.com/How-Invest-My-Money-Finance/dp/0857198084 The Geometry of Wealth on Amazon — https://www.amazon.com/Geometry-Wealth-Shape-Money-Meaning/dp/0857196715 Backstage Wall Street on Wall Street — https://www.amazon.com/Backstage-Wall-Street-Insiders-Investments/dp/007178232X/ Clash of the Financial Pundits on Amazon — https://www.amazon.com/Clash-Financial-Pundits-Influences-Investment/dp/0071817921 Simple Wealth, Inevitable Wealth on Amazon — https://www.amazon.com/Simple-Wealth-Inevitable-Financial-Advisor/dp/0966976312 Links From Today’s Episode: Joshua Brown — https://thereformedbroker.com/about/ Joshua Brown on Twitter — https://twitter.com/ReformedBroker Dr. Brian Portnoy — https://shapingwealth.com/about Dr. Brian Portnoy on Twitter — https://twitter.com/brianportnoy Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Ritholtz Wealth Management — https://ritholtzwealth.com/ Episode 57: A Masterclass in Business: Money Philosophy with Barry Ritholtz — https://rationalreminder.ca/podcast/57 Episode 102: Dr. Brian Portnoy: Underwriting a Meaningful Life — https://rationalreminder.ca/podcast/102 Shaping Wealth — https://shapingwealth.com/ Share: Facebook Twitter LinkedIn Email IIROC AdvisorReport
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