Seven deadly sins of investing

The principles of smart investing are well known, thanks to many years of academic research into market history, asset characteristics and human behaviour.

Yet, investors often don’t benefit from this research because they are either unaware of it or are led astray by the media, the investment industry or their own emotions. The result is poor investment decisions that can lead to a serious loss of wealth with real consequences for your lifestyle, including a less comfortable retirement.

We’ve called this eBook the 7 Deadly Sins of Investing not because we blame people for falling victim to the pitfalls of investing, but because the “sins” are so easy to fall prey to. We understand it’s often hard to know which choices will be best for building your wealth.